This guy lets me kiss him but then says he doesnt like me...?

this guy has been my best friend for years. he will let me kiss himm (when ever i want) and when i kiss him he kisses me too and i know i feel somthing. but, he says he doesnt like me like i like him. does anyone else think he might be fibbing? (keep i mind he drives out 10 miles just to "let me" kiss him)