Same question just worded differently?

OK since everyone else has been crying wolf and when my horse does get out people think I'm fibbing them too... If one of yalls horses got loose and you couldn't find it what would you do? Who would you contact? What would be your search method? I can't see putting a lost ad in the newspaper like you would for a dog. lol But is their any way to get the word out there to many people that a horse is missing so they will know to look for him instead of just calling animal control when a strange horse is in thier pasture or front yard?